Master “Cobbler” of Connections: Curated Matchmaking for High-Achievers

By Amy Andersen, Founder and CEO of Linx Dating

Matchmaking is one of humanity’s oldest traditions—long before swipes and algorithms, there were trusted matchmakers - the expert “cobblers” of connection. Like a skilled cobbler who knows every shoe’s story and carefully mends and shapes each pair to ensure a perfect fit, matchmaking has always been a craft requiring patience, intuition, and deep personal knowledge.

At Linx Dating, this timeless tradition is alive and thriving. For over 20 years, we’ve dedicated ourselves to working with a very small, elite group of high-achieving individuals—primarily Silicon Valley entrepreneurs, investors, executives, and creatives—helping them find relationships that truly fit their lives and aspirations.

What sets Linx apart is the intensely personal, hands-on approach I bring to every step. I personally review each and every application that comes through our network. Not only do I hand-input all the data myself (a laborious process that few take on in today’s automated world), but I also personally respond to every applicant. This level of care and attention is simply unheard of in today’s matchmaking landscape.

Why go to such lengths? Because understanding every nuance—the stories, values, hopes, and even the fears—behind each client is essential to creating introductions that matter. This painstaking work is how I identify connections that others (including a lot of technologies as well) miss. It’s why our clients trust Linx with some of the most important decisions of their lives.

Linx Dating is neither about volume, nor about relying on technology to do the heavy lifting. It’s about real human connection, absolute discretion, and the artful craft of matching people with intention and care.

For those who expect excellence in every area of life, Linx is a trusted partner for finding love that fits.

Dating With Emotional ROI: Why Stability Beats Drama Every Time

By Amy Andersen, Founder and CEO of Linx Dating

Dating Is a High-Stakes Game—Play It Like a Smart Investor
In Silicon Valley, decisions are rarely impulsive. Investors vet founders, analyze risk, and seek sustainable growth before writing a single check. Why? Because resources are finite—and return on investment matters.

Dating, too, is a form of high-stakes investing. You're choosing who gets your time, your energy, your heart. But while many people are intentional with their portfolios, they’re often reckless with their relationships. They confuse intensity for intimacy, unpredictability for chemistry, and drama for passion.

Let’s flip that narrative.

If you want a relationship that grows, compounds, and adds lasting value to your life—start dating like a smart investor. Here’s how:

1. Know Your Valuation

In the venture world, valuation reflects potential, traction, and market fit. In dating, your "value" stems from how you carry yourself: your confidence, emotional intelligence, boundaries, and the life you’ve built.
If you don’t know your worth, others will undervalue you. And if you discount yourself, the wrong people will try to buy in at a bargain. Don’t accept a low offer just because the market feels slow.

2. Avoid the Sunk Cost Fallacy

Investors cut ties when a business isn’t delivering. In dating, clinging to someone just because you’ve "already put in so much" is emotional dead weight.
Time invested doesn’t justify staying in a relationship that’s not evolving. Let go of what isn’t scaling. Reinvest in something with real growth potential.

3. Prioritize Emotional Liquidity

A partner who is emotionally unavailable is like a startup with no cash flow—burning through resources and always in crisis mode.
Healthy relationships require reciprocity, presence, and emotional bandwidth. If your love is always in limbo or one-sided, it’s time to audit that investment.

4. Don’t Mistake Volatility for Value

This is where many people get hooked: the highs are intoxicating, the lows are devastating—and it feels real.
But in reality? That’s emotional whiplash, not intimacy. A truly high-value relationship won’t destabilize you. It won’t require constant repair. It will compound quietly, deepening over time. Stability is the new sexy.

In both business and love, it’s not about short-term spikes—it’s about sustained growth. Be as strategic with your heart as you are with your career. Your emotional ROI depends on it.