Deep Connection

Love Is Sacred: Why Market Principles Matter in Modern Dating

By Amy Andersen, Founder and CEO of Linx Dating

At Linx, we work with some of the most successful, driven individuals in the world—people who have built companies, shaped industries, and achieved remarkable things. But when it comes to love, even the most accomplished people often find themselves stuck. Not because they’re unworthy of love, but because love doesn’t operate like the other areas of their life. It can’t be optimized, rushed, or hacked.

Love, connection, trust, and emotional safety are what economist Debora Spar refers to as “sacred goods.” These are experiences we crave but unlike most goods, they can’t be bought or sold. Still, they behave like market items: demand is high, supply is limited, and meaningful exchanges are required to access them.

This framework deeply reflects what we see at Linx. When emotional needs go unmet, it’s often not about the individual—it’s about mismatched environments. You might be ready for intimacy but surrounded by people who aren’t. You may want long-term commitment but are dating in a culture that rewards novelty and speed. Part of what we do is correct that imbalance. We introduce our clients to people who are not only aligned in values and timing, but also emotionally ready for something real.

And real relationships require clarity. In Spar’s research, she highlights how sacred exchanges fall apart when communication breaks down—when people assume their partner should “just know” what matters. In our work, we see this all the time: two great people, both well-meaning, missing each other because they’re not communicating their needs, expectations, or emotional values clearly enough. That’s why coaching is so central to our process. We help clients name what they want, understand what they need, and recognize the signs of healthy alignment.

It’s also why we’re deeply intentional about how we operate. You can’t incentivize sacred goods with money. You can’t swipe your way to depth. But you can invest in a structure that protects what matters. At Linx, we’ve built that structure. We prioritize discretion, curation, and emotional investment. We meet every client personally. We listen. We guide. And we make matches with a level of care that honors the emotional weight of what’s at stake.

There’s a reason we don’t rely on algorithms or mass marketing. We believe the most meaningful relationships come from thoughtful, human-led connections—ones that are rooted in trust, not trends.

Because love isn’t casual. It’s sacred. And the people who find it are the ones willing to treat it that way.

The Power of Distance: Rethinking Long-Distance Relationships

By Amy Andersen, Founder and CEO of Linx Dating

In a world where relationships often begin online or across borders, many wonder: can love thrive when separated by miles? Whether you’ve met someone abroad or connected with a partner from a different city, distance often raises the question of how sustainable love is when the two of you aren’t physically together. Surprisingly, the evidence suggests that long-distance relationships (LDRs) may offer unique advantages and, in some cases, even lead to stronger emotional bonds than traditional, geographically-close partnerships.

Does Distance Make the Heart Grow Fonder?

The answer: Yes, according to research.

A 2018 study from Cornell University, led by Dr. Jeffrey Hancock, an expert in communication, found that couples in long-distance relationships often experience higher levels of intimacy and emotional closeness than those who live near one another. The key to this phenomenon is the way that distance forces partners to communicate more intentionally. LDR couples often engage in deeper, more reflective conversations because they don't have the luxury of spontaneous face-to-face interactions.

Moreover, a 2020 study published in The Journal of Social and Personal Relationships corroborated these findings. It showed that long-distance couples, while not always in constant contact, often report feeling more connected due to the quality of their interactions. These couples tend to engage in more self-disclosure and emotional conversations—both key indicators of relationship satisfaction and intimacy.

But Doesn’t Distance Create Communication Barriers?

At first glance, it seems intuitive that being physically separated could hinder communication. Ironically, however, the opposite is true. Research from The University of Pennsylvania suggests that couples in LDRs often develop more effective communication strategies. In a study published in Personal Relationships (2021), Dr. Christopher H. Smith and his team found that the quality of communication among long-distance partners often surpasses that of couples who live together. Because communication is typically premeditated and spaced out, these couples tend to engage in less impulsive and more meaningful exchanges, which can mitigate misunderstandings and emotional friction.

Additionally, the time between interactions can allow for more thoughtful responses. In their study, Smith and colleagues discovered that LDR couples reported fewer negative emotional responses compared to couples who saw each other frequently. This gap between emotional stimuli and reaction provides a “buffer,” enabling couples to approach challenges with more clarity and less knee-jerk emotion.

How Much Does the Distance Really Matter?

Remarkably, the distance itself doesn’t appear to have a significant negative effect on long-term relationship outcomes. A groundbreaking 2019 study in The Journal of Marriage and Family, conducted by Dr. Kate McClintock of Harvard University, found that LDR couples were just as likely to remain committed and satisfied as their geographically-close counterparts. McClintock and her colleagues followed hundreds of couples over several years and discovered that, despite physical separation, long-distance couples reported the same levels of happiness, emotional support, and relationship satisfaction as couples living in close proximity.

A similar study conducted by Princeton University in 2020 reinforced this conclusion. Researchers examined 1,000 couples, half of whom lived together and half of whom were in long-distance relationships, and found no significant difference in breakup rates between the two groups. The key takeaway: the commitment and emotional resilience of LDR partners are often just as strong as those in more traditional relationships.

Reframing Distance: Intentionality Over Proximity

If distance doesn’t detract from the strength of a relationship, it might actually provide an opportunity for couples to connect more intentionally. The separation forces both partners to prioritize their time together, whether it’s through late-night video calls, thoughtful text messages, or even just taking the time to share details of their day that might be overlooked in everyday life.

Dr. McClintock’s research also revealed that long-distance couples are more likely to develop shared goals and invest in their relationship’s future, likely because of the need to overcome the physical divide. When you’re not constantly distracted by the proximity of your partner, you can focus on building emotional depth and mutual support.

Moreover, a 2021 study from Yale University explored the role of emotional regulation in long-distance relationships, finding that successful LDR couples tend to exhibit better emotional self-regulation, which leads to fewer conflicts and greater relationship longevity. This ability to manage one’s emotions independently and productively is often cultivated in long-distance relationships, where emotional closeness must be intentionally nurtured across a greater distance.

The Bottom Line: Distance Doesn’t Diminish Love

In the past, conventional wisdom might have led you to believe that distance was a major obstacle to love. But as modern research suggests, distance might actually enhance emotional intimacy, communication quality, and relationship satisfaction. It encourages partners to focus on meaningful interactions and to communicate in ways that strengthen rather than weaken the bond.

The evidence is clear: while physical proximity certainly offers its own advantages, long-distance relationships can be just as fulfilling, if not more so, than those built on the foundation of everyday proximity. Whether you’re separated by a few cities or a few continents, the distance doesn’t necessarily make things harder—it can make love stronger, more intentional, and more rewarding. So, if you find yourself in a long-distance relationship or considering one, don’t let the miles stand in the way of what could become a lifelong connection.